Episode 188
In this episode of the Mortgage Loan Officer Podcast, Frank Garay sits down with social media marketing expert Chelsea Gardner, founder of Fully Aligned Marketing, to break down how loan officers should be using social media in 2026.
Chelsea shares the three biggest opportunities most originators are missing when it comes to building influence and generating referrals online.
Instead of chasing trends or posting random content, Chelsea explains how loan officers can build a recognizable personal brand, attract referral partners, and turn social media into a consistent lead source.
Frank and Chelsea discuss:
• Why loan officers should build a personal brand around their real-life interests and hobbies
• How targeted ads to real estate agents can create referral opportunities
• The importance of video content that blends personal and professional messaging
• How Chelsea helps loan officers develop a social media strategy that actually converts
Chelsea also explains her process at Fully Aligned Marketing, where she helps mortgage professionals develop content, manage social media, and run targeted campaigns that attract the right audience.
If you’re a loan officer looking to grow your visibility, build relationships, and generate business through social media, this episode is packed with actionable insights.
Learn more about Chelsea Gardner:
🌐 https://fullyalignedmarketing.com
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