Episode 184
In this eye-opening episode of the Mortgage Loan Officer Podcast, Frank Garay welcomes AI strategist Chris Johnstone to unpack a game-changing shift in how consumers find mortgage professionals—and how loan officers can get ahead of it.
Chris shares jaw-dropping insights into how AI, especially ChatGPT, is beginning to replace traditional search engines like Google in recommending local lenders. He explains how social conversations on platforms like Facebook and Reddit—not just Google reviews—are now driving AI referrals. You’ll learn how to position your business to be the one that AI recommends first.
Plus, Chris reveals the powerful strategy of using AI to create high-value, hyperlocal content that not only builds trust with your audience but also trains AI models to view you as the local expert. Whether you’re trying to stay relevant or get ahead of the curve, this episode delivers the roadmap.
Want to go deeper? You can catch Chris live every Friday at noon ET at http://loaiclass.com.
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